Want to know how to avoid tweets being ignored on Twitter? Read on.
Depending on the time of day you post, the response rate to your tweets can vary by up to 100%. That means twice the amount of people will respond / retweet or click your link if you post at the right time of day.
Below we look at the most effective times to post.
If you live in the UK, you’ll want to take into account the most popular times in different timezones. Obviously this means overlapping the GMT timezone with the busiest periods in the US.
The busiest time on Twitter is GMT 1900-2100 (7pm to 9pm). It doesn’t take a genius to figure out this is lunchtime in the USA and in most Pacific time zones.
The quietest time on Twitter is GMT 0700-0900 (7am to 9am). That’s the midnight shift in the USA.
Getting those two out of the way, one of the best ways to gauge your likely response is to look at the mid periods – and show you the percentage shift in response you might expect when posting outside of them. Like this:
GMT 1300 (1pm) is mid-traffic time on Twitter. So, for people in the UK posting at lunchtime (when the boss isn’t looking) you’ll get an average response. Now, using this as the starting point we’ve shown you the sort of increase or decrease in response you can expect when posting outside of this time.
GMT 0800 – 1000 : 8am to 10am – 35% LESS traffic
GMT 1000 – 1230 : 10am to 12.30pm – 25% LESS traffic
GMT 1330 – 1700 : 1.30pm to 5pm – 20% MORE traffic
GMT 1600 – 2000 : 5pm to 8pm – 27% MORE traffic
GMT 2000 – 2300 : 8pm to 11pm – 11% MORE traffic
GMT 2300 – 0300: 11pm to 3am – 7% MORE traffic
GMT 0400 – 0800: 4am to 8am – 25% LESS traffic
So try out your own experiments and let me know how you get on – simply adjust the times according to whatever timezone you’re in and you should notice a considerable difference.