Over the last few years the importance of mobile web design for local businesses has been growing considerably. With the introduction of smartphones and tablet PCs, your business, must now give serious consideration to including mobile functionality within your marketing strategies. By choosing a mobile web design package that can deal with and convert moblie traffic effectively, you’re opening up your business to huge volumes of search traffic which you would normally be allowing to slip past you and on to your competitors web sites.
Approximately 40% of all people, who own a mobile device (e.g. iphone, ipad or other devices) will go online. Around half of these will actually be spending time online at least once each day. In fact, an estimated 35% of the population own more than one mobile device – either a smartphone and tablet PC, two smartphones or even two tablet PCs. This astonishing fact leads industry experts to believe that that mobile devices will eventually take over from traditional PCs.
As a nation we are constantly on the move and have become more dependent on using the search engines like Google to carry out frequent tasks, such as finding phone numbers and locations of a particular business or service.
The major search engines (Google, Yahoo and Bing), frequently provide all the information we need in a mobile friendly format, and as a result we are becoming more reliant on mobile devices to access them, using them as the replacement search tool for the traditional “Yellow Pages”.
Mobile giants Ericsson recently predicted that mobile traffic will grow 10-fold by 2016, meaning that companies whodo not include mobile web design in their core strategies risk losing more than half of their customers within the next four years.
So one thing is for sure, if you don’t prepare your site to allow for mobile customers, your business will be left behind by those who do. Here at Croll Marketing, we know that a mobile web site is so important for all of our clients that we include mobile web design and layouts for your business at no additional cost.
Our multi-format mobile web designs provide the user with a “Call Us” button, that will connect directly to your business, and a “Find Us” button that will open a navigation map using either Google Maps or the map application on the device. This provides the user handy details of the location of your business, resulting in increased conversions from the mobile traffic which you have worked so hard to attract in the first place! This service is what makes our customers the most significant increase in sales through one simple addition to their web site. Mobile web design is not just the future, it’s the present.
Contact us now and start increasing your profits!