Category Archives: General

  • How Are Search Engines Evolving?

    Posted on 8 May, 2012 by Tom Croll in General.

    Remember Useless Search Engines? Remember the early days of the Microsoft search engine? Pages and pages of useless information, randomly assembled, using algorithms related to the number of times a keyword was used, regardless of the quality of the pages or usefulness of the content. Google’s Search Engine Changed All That! Using a method born […]

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  • Small business marketing

    Infographic: Small business social media cheat sheet

    Posted on 28 January, 2012 by Tom Croll in General.

    Social network logos It’s no longer enough for small businesses to just have a website; they must also have a social media presence. Don’t know where to start? This cheat sheet by Croll Marketing will help you navigate the major social networks on the web.

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  • Using humans.txt Tells Google You’re Alive

    Posted on 26 January, 2012 by Tom Croll in General.

    In a world where content is king and Google Analytics is everyone’s report card, it’s easy to forget that when it comes down to it, humans are the ones creating websites. When visitors lands on your website, they look for visual clues that your site is trustworthy. Trust indicators are diverse, ranging from a privacy […]

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  • How to Fuel a Search Engine

    Posted on 15 January, 2012 by Tom Croll in General, Hide.

    Before beginning to optimise the pages of your website, it’s important to understand how a search engine works i.e. what a search engine is looking for and how it decides where your pages rank for a given search. Armed with this basic information, you can make better, more informed choices. And, as I noted in the […]

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  • Small Business SEO: The Basics

    Posted on 12 January, 2012 by Tom Croll in General.

    What do you mean by “small business SEO”? If you’re the owner of a website, it’s likely you’ve been approached by companies offering search engine optimisation (SEO) services. These offers are so common – and so untargeted – that even Google gets them! The offers frequently come via email and include promises to get you ‘top […]

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  • When is the best time to post on Twitter?

    Posted on 6 January, 2012 by Tom Croll in General.

    Want to know how to avoid tweets being ignored on Twitter? Read on. Depending on the time of day you post, the response rate to your tweets can vary by up to 100%. That means twice the amount of people will respond / retweet or click your link if you post at the right time […]

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  • Mobile Marketing

    Posted on 13 November, 2011 by Tom Croll in General.

    Most people’s web design priorities begin with a traditional, static web page. They spend a lot of time writing a great sales letter, then optimize this page for keywords, conversion rates and search engine optimisation. However, an alarming amount of people are unaware that most of the traffic thay have spent significant time and money […]

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  • Local Business Marketing

    Posted on 2 November, 2011 by Tom Croll in General.

    24% OF ALL ADVERTISING IS NOW ON THE INTERNET, RECENTLY OVERTAKING TELEVISION AS THE NUMBER MARKETING MEDIUM. This year the Internet Advertising Bureau was quoted as saying:- “Search is now a significant advertising medium in its own right with the search market worth almost £2.35 billion in 2010 across PC and mobile, representing 57% of […]

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